Types of site changes brought on by comment spam

If you command authority in your specific niche, Google will always see you as an important asset. Google is famously secretive about how it ranks local businesses. Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Many chat rooms …

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The untapped goldmine of URLs

One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make at different times during the course of a day. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something …

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Consider your audience

Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. For example, after giving some objective advice about banner ads, you might conclude with, You can't expect Google to see you as an expert on a certain topic …

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Learn from these mistakes before you learn about analysis

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. People check in, tweet, and update their status at any time and anywhere. Depending on the situation, SEO may involve both …

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Write a keyword-rich introduction about citations

Standardization, in which a company features a uniform product and message across countries, is one option. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays …

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I bet you didn't know this about meta tags

Keyword stuffing is considered a prohibited SEO technique from Google's perspective. Even newer kids on the block like Snapchat provide a super fun way to consume news. Additionally, I'll show you where on your web pages to place your keywords and in what format to use. What are your general …

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The truth about javascript

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Disabling cookies on your browser helps you see which pages you can and cannot access. Producing quality video content is the first step …

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A do-it-yourself guide to long tail search

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable - so the …

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Aligning your goals in relation to sitemaps

A verbal or written ad places more emphasis on the copy. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website's search engine ranking and keeps it there. Good content plays a crucial role here. Many small business owners …

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Be clear, truthful and accurate when it comes to cloaking

In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. Search engine traffic is the only time people are actively searching for exactly what it is you sell. With a good education, you can learn how to weave SEO best practices into your website …

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Improve engagement by utilising non reciprocal links

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a …

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Things that make you love and hate site submissions

For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're more likely to search for something like "where is the closest coffee shop?" and reap the benefits of effective local SEO. There are lots of …

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Connect more deeply with readers and search engines

If Google is crawling your website and it picks up on signals that say a person's time will be wasted on a page, it will be ranked lower. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such …

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Don't sweat it with SEO

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. When you have high-quality, valuable content …

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If CTR is so terrible, why don't statistics show this?

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Not only is it important for SEO, but it's …

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Less is always better when it comes to white hat SEO

SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires …

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Never underestimate the influence of bounce rates

Ultimately, it is the conversions that matter. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which …

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Not enough data to tell

Several books have been written about website usability. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. While different search engines use slightly different algorithms, they all place importance on prominence, proximity …

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Can onsite SEO really make a difference?

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or …

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Clarification about long tail search

Many advertisements seek to elicit emotional responses from consumers. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. So you may have found some content on your site that …

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Make sure your website is indexed in search engines

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's all about making the most of the existing relationships, communities, and consumer ties. Hosting is important to SEO for many …

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Paginated URLs for SEO

Matching the objective to the medium and the message remains the key. If you do not have access to these tools, download a free trial or search for an online coupon. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition …

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