The right image sends a clear message about the unique nature of an organization and its products. So how do you determine your competition? What should you be looking for? Those sites which, simply, had the most keywords would rank on top. Does anyone know where I can find the …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

When producing content for your website and webpages, focus your effort on original, engaging content. This is no longer the case. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a …

After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and …

Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. That takes time. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and …

Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic …

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. It becomes a …

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. The search engine views your site as more trustworthy. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly …

The first organic search result for any given keyword typically gets over 30% of clicks. Did they leave right away and go back to Google to find another result? In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all …

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web pages of your site to tell Google …

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Many people like to research using quality indicators like PageRank or Moz rank to find out how …

Now, words are linked to concepts, which are increasingly important to determine relevance. Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to …

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. If you have the …

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing's primary goal isn't just another form of advertising. You need to take full advantage of the opportunity and capture those leads. Research indicates that consumers are …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. If you are using out of date SEO techniques, you might suffer in your …

New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Google wants to retain its reputation as a quality …

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your …

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long …

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. I find that the more I read from other people's perspectives on the industry, the …

Don't duplicate title tags across your website, as this can negatively impact your visibility Some search engines today contain their own web directories. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google …

In order to have that rank on the search results page, it's takes a lot of effort and time. Most webmasters believe Google crawls their website in one go and will continue until everything's crawled. A smaller company generally means a smaller budget. Most content creators go for the big …

You have to always be proactive and look for new ways to improve your strategy. They've been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. By default, whether a …