If you don't know what words and phrases people are using when they are searching, then you're at risk of guessing wrong. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines …

Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer). It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Getting BT leased lines …

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for …

The hardest hit sites were article directories and press release sites. Fortunately, the environment is not completely negative. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of …

Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Submit an XML version of your sitemap through Google Webmaster Tools. Descriptions are a tagged part of your website code which describe the content on the page. Having one …

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around …

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Rather, businesses should focus on using keywords in a …

Maybe your baby is a little less attractive than the others? As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. The best thing is that even search engines also considered social media signals in their rankings. Google counts links from other websites as votes. So …

Very similar content can be useful across TLDs too. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and …

So, you are tasked with increasing the visibility of an existing site. Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Getting your business included in local resource lists is an indicator to Google about your authority …

One of the latest Google algorithm updates focused on the profile of links pointing to your website. It's necessary to understand what marketing activities relate to SEO. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending …

It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote your products. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. However, even high-end audiences like to believe that they are getting a deal. If you use different colors to distinguish visited from unvisited links or navigation, be …

Messages travel to audiences through various transmission devices. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms …

Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Vertical search is the …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Prefer information-rich pages over pages that lack content. It is up to your site's …

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As …

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding …

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation - evidence that the target site is useful or interesting in some way. Search engines …

You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. SEO stands for Search Engine Optimization. An effective IMC planning process requires …

One approach to avoiding thin content is to pay attention to page word count. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. For a search engine to be able to display relevant …

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). It is up to your site's content to welcome and retain that visitor. A benchmark measure establishes a starting point to be compared with the …

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular …

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Invalid HTML can cause problems to users as pages may not be displayed as you intended. SEO practices that involve deception and are disapproved by the search engines. Search engine optimisation (SEO) is …

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links …

Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. By keeping customer experience at the forefront of your SEO strategy, your site stands a …

In the face of these cluttered conditions, firms continue to seek to be heard. How would you make that search engine understand your photograph of the best pen in the world? Search engines tend to penalize these less valuable pages in the search results. This arrangement is useful if you …

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …