HTML Meta Directives

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

more ...


Learn to do conversion rates like a pro

That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak ROI. Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning …

more ...

Emphasizing fast results by using inbound links

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. You should track the traffic, engagement, conversion rates and …

more ...


Everything you need to know about domain authority

Dedicated servers come preconfigured with all sorts of features on Linux or Windows. If you fail to understand your customers' search behaviour, you are missing one of the most important parts of your audience. In order to please both the search engines (who will reward you with high rankings over …

more ...

Taxonomy and post type needs

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. In particular, mobile applications should be mentioned here. All internal links on your website should …

more ...

When your use of rankings becomes obsessive

It's usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's imperative to search and …

more ...



Create content about keyword stuffing

Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link In mobile searches, the first …

more ...


The web portals mystery revealed

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. A reputable website should have great content which is relevant to its specific industry. A site with …

more ...

Understanding sitemaps

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Your competitors are not standing still. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and …

more ...


Analyse your existing CTR

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. It's a simple but necessary fix that can have a large impact on search rankings. Create URLs containing words that describe the page, separated by hyphens. When any business …

more ...

Don't miss out SEM from your detailed marketing checklist

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy …

more ...

How do you feel about backlinks now?

Estimate their website traffic and investigate what keywords they are targeting. This data is invaluable to Google's understanding of what searchers are really looking for. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and …

more ...

How to turn googlebot crawlers into success

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The greater the motivation, the more time spent on an external search. This type …

more ...


Having fun with long tail search

Private brands have experienced a rollercoaster ride in terms of popularity and sales. Decoding occurs when the message reaches one or more of the receiver's senses. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your …

more ...

Let's talk about bread crumbs

Use active voice. While the concept is simple the work to complete a totally white hat seo service is time consuming. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Keyword stuffing is a strategy …

more ...

Losing Focus on SEM

From the home page you can access main category pages related to specific types of clothing. Consumers, or end users, represent one primary target market for a firm's offerings. Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use …

more ...

Search marketing implications related to ROI

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

more ...

Use organic outreach along with page rank to make a difference

Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users "above the fold." Some website operators design only the visible part for users. Search engine indexing is closely tied to the associated search …

more ...