Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

Hook readers with benefits, telling them what they'll find on your site, store, or page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in …

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Brand recognition requires an emphasis on the visual presentation of the product and/ or logo. Effective marketing demands it. Does anyone know where I …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It helps if you like to write. Longer posts (1,500 words +) also enable you to provide …

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Generating leads becomes the primary goal. Each listing on the …

Would you feel comfortable providing this website your credit card information? A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant …

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? When people hear about how great you are, they head to Google to discover more. You notice a spike in organic traffic from a foreign market that piques your interest. Growth …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Google prioritizes meta information and headers …

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. If you follow this handy checklist, you can really make an impact on your SEO before you start a …

Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content …

Always give your own website the edge when it comes to content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the …

Knowledge of an industry is very useful, but so is knowledge of platforms. But relax, it doesn't mean that you have to be ready to destroy them on sight. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your …

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come …

Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather than later. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user …

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags …

Long-tail keywords are, simply, extended topics and phrases that people are searching for. Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Your online presence goes way beyond your site. The problem is that we tend …

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. What is your selling point? Most major forms of advertising contain visual and verbal or written …

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Instagram enthusiasts tend to be young, wealthy, and female. If you want to achieve a higher ranking on Google and other search engines, you'll …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Write locally oriented content: It's one of the best things you can do to improve local rankings. Many companies seek to manipulate how they appear …

It's fairly easy to spot an online review written by an employee or owner of a company. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be …

The distinction with an excellence count is that you're calculating components of design, rather than actions of an individual. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Top Search engine positioning is the Holy Grail of …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a …

However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. SEO requires so much content …

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Rather than focus on obtaining followers, it …

As a business owner, you want your site to show up in results when it's highly relevant to the user. Before making the contact, make sure you know your budget and try to be honest with your intentions. While your company may have a budget too small to implement a …