Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. A great and fast way to convey your goal is by using headlines and taglines. Firstly there's the generic keyword, an example of a generic keyword could be football …

You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. SEO stands for Search Engine Optimization. An effective IMC planning process requires …

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy …

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. When you have high-quality, valuable content …

Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Now that you understand that SEO can mean new business for your company and help old users find you …

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won't help your website reach a global audience. You can then accurately forecast how your pages will convert for the same keywords once you start getting the equivalent …

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Write locally oriented content: It's one of the best things you can do to improve local rankings. Many companies seek to manipulate how they appear …

Estimate their website traffic and investigate what keywords they are targeting. This data is invaluable to Google's understanding of what searchers are really looking for. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and …

How can companies successfully conduct digital marketing programs in international markets? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. You can create content to target keyword phrases that are (informational searches) in the research or …

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The greater the motivation, the more time spent on an external search. This type …

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Not only is it important for SEO, but it's …

It's fairly easy to spot an online review written by an employee or owner of a company. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be …

The more people that search engines see being interested in your content, the more weight they'll give it and the higher it will rank. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations …

SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires …

The distinction with an excellence count is that you're calculating components of design, rather than actions of an individual. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. Top Search engine positioning is the Holy Grail of …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Ultimately, it is the conversions that matter. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which …

Several books have been written about website usability. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. While different search engines use slightly different algorithms, they all place importance on prominence, proximity …

Testimonials can come from an objective press rating, a celebrity, experts in the field, or other customers. Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn't cost you more than buying a …

A backlink is basically someone else's website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. f your site is linked to from other well ranking sites they consider your site to be important too. Don't pay for links from other …

One approach to avoiding thin content is to pay attention to page word count. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. For a search engine to be able to display relevant …

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Is it a content issue? Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to …

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Let's say an earthquake happens in a remote region of China. Ultimately, it is the conversions that matter. Link Exchange is another good way for building links. However, you need to be careful …

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). It is up to your site's content to welcome and retain that visitor. A benchmark measure establishes a starting point to be compared with the …

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can …

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular …

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. A piece of content related to all the information about …

An outside agency often costs less when compared to less efficient inhouse facilities. Users will also become frustrated if they can't view content because of broken URLs. It all depends on your comfort level, available expertise, and budget. Digital assistants have begun offering a safer way to look up information …

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. I find that the more I read from other people's perspectives on the industry, the …

There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving traffic. The "correct word count" for your home page depends on a number …

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Disabling cookies on your browser helps you see which pages you can and cannot access. Narrow down your focus …

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Invalid HTML can cause problems to users as pages may not be displayed as you intended. SEO practices that involve deception and are disapproved by the search engines. Search engine optimisation (SEO) is …

Link liberally to other parts of your site within the text. Spending money on paid search isn't a requirement for SEO, but it can be an effective way for giving your website and business a boost online. If you 're going to use JavaScript to enhance the overall visitor experience …

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren't really any …

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A customer relating a positive experience with a brand offers a testimonial. It's not just about creating quality content, but …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a …

Don't duplicate title tags across your website, as this can negatively impact your visibility Some search engines today contain their own web directories. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google …

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or …

Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. The secret is getting the person to …

Many advertisements seek to elicit emotional responses from consumers. So what type of website would get the highest quality ranking? According to Google, the highest quality websites have a super high-demonstrated expertise, talent, authoritativeness, or trustworthiness on the topic. So you may have found some content on your site that …