The hidden agenda behind URLs

Long-tail keywords are, simply, extended topics and phrases that people are searching for. Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Your online presence goes way beyond your site. The problem is that we tend …

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The web portals mystery revealed

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. A reputable website should have great content which is relevant to its specific industry. A site with …

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Things that make you love and hate site submissions

For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're more likely to search for something like "where is the closest coffee shop?" and reap the benefits of effective local SEO. There are lots of …

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Think like a human not a robot when it comes to site submissions

Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. In SEO, having a decent 'fresh' rating doesn't mean you've got a cool new pair of sneakers you …

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Understanding sitemaps

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Your competitors are not standing still. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and …

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What should be your strategy for those long keywords?

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech …

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When your use of comment spam becomes obsessive

Small businesses tend to put a lot more into marketing than they get out of it. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. There are many opportunities for link building on the …

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Why has white hat SEO been so popular?

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. What is your selling point? Most major forms of advertising contain visual and verbal or written …

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Winning marketing strategies for forums

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As …

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Actionable tips on googlebot crawlers and Twitter

Subheads help break up the text on a page, making it easier to read. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you're getting your information. The added benefit of SEO is that it …

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Actionable tips on offsite SEO and Facebook

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Preparing a …

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Actionable tips on widgets and Pinterest

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding …

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All you wanted to know about scraping but were afraid to ask

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation - evidence that the target site is useful or interesting in some way. Search engines …

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Analyse your existing CTR

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. It's a simple but necessary fix that can have a large impact on search rankings. Create URLs containing words that describe the page, separated by hyphens. When any business …

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Are search volumes affected by inbound links

Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization …

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Can a techie truly understand analysis

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Instagram enthusiasts tend to be young, wealthy, and female. If you want to achieve a higher ranking on Google and other search engines, you'll …

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Can doorway sites really make a difference?

Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Consumer-oriented research assists marketers in identifying the context of a product's use. To go for it and …

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Clear and unbiased facts about social media

But it all begins with a well-designed, fully optimized website. On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and …

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Connect more deeply with readers and search engines

If Google is crawling your website and it picks up on signals that say a person's time will be wasted on a page, it will be ranked lower. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such …

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Cracking the social media code

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. A great and fast way to convey your goal is by using headlines and taglines. Firstly there's the generic keyword, an example of a generic keyword could be football …

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Design + non reciprocal links = Greatness

You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. SEO stands for Search Engine Optimization. An effective IMC planning process requires …

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Don't miss out SEM from your detailed marketing checklist

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy …

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Don't sweat it with SEO

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. When you have high-quality, valuable content …

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Follow a consistent cadence towards duplication

Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Now that you understand that SEO can mean new business for your company and help old users find you …

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How I improved my dynamic pages in one day

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Write locally oriented content: It's one of the best things you can do to improve local rankings. Many companies seek to manipulate how they appear …

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How do you feel about backlinks now?

Estimate their website traffic and investigate what keywords they are targeting. This data is invaluable to Google's understanding of what searchers are really looking for. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and …

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How do you feel about page impressions now?

How can companies successfully conduct digital marketing programs in international markets? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. You can create content to target keyword phrases that are (informational searches) in the research or …

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How to turn googlebot crawlers into success

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The greater the motivation, the more time spent on an external search. This type …

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If CTR is so terrible, why don't statistics show this?

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Not only is it important for SEO, but it's …

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Increase Organic Traffic by the manipulation of inbound links

It's fairly easy to spot an online review written by an employee or owner of a company. High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be …

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Layout, formatting and backlinks combine to make great SEO

The more people that search engines see being interested in your content, the more weight they'll give it and the higher it will rank. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations …

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Less is always better when it comes to white hat SEO

SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires …

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Meaty meta descriptions may affect your comment spam tactics

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Never underestimate the influence of bounce rates

Ultimately, it is the conversions that matter. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which …

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Not enough data to tell

Several books have been written about website usability. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. While different search engines use slightly different algorithms, they all place importance on prominence, proximity …

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