Quality over quantity when it comes to LSI

Right now, if you're an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank - and rank well. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs …

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Quality over quantity when it comes to onsite SEO

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If "essentially, they're the same, and …

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Short Story: The truth about html

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags …

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The death of web crawlers

This is a data lake that has gone bad (or was never good). Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Many national governments try to censor …

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The death of widgets

The more digestible your text is, the more people will read your articles. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way …

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The hidden agenda behind URLs

Long-tail keywords are, simply, extended topics and phrases that people are searching for. Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Your online presence goes way beyond your site. The problem is that we tend …

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The web portals mystery revealed

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. A reputable website should have great content which is relevant to its specific industry. A site with …

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Things that make you love and hate site submissions

For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're more likely to search for something like "where is the closest coffee shop?" and reap the benefits of effective local SEO. There are lots of …

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Think like a human not a robot when it comes to site submissions

Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. In SEO, having a decent 'fresh' rating doesn't mean you've got a cool new pair of sneakers you …

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Understanding sitemaps

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Your competitors are not standing still. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and …

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What should be your strategy for those long keywords?

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech …

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When your use of comment spam becomes obsessive

Small businesses tend to put a lot more into marketing than they get out of it. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. There are many opportunities for link building on the …

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Why has white hat SEO been so popular?

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. What is your selling point? Most major forms of advertising contain visual and verbal or written …

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Winning marketing strategies for forums

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As …

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Actionable tips on googlebot crawlers and Twitter

Subheads help break up the text on a page, making it easier to read. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you're getting your information. The added benefit of SEO is that it …

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Actionable tips on offsite SEO and Facebook

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Preparing a …

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Actionable tips on widgets and Pinterest

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding …

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All you wanted to know about scraping but were afraid to ask

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation - evidence that the target site is useful or interesting in some way. Search engines …

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Analyse your existing CTR

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. It's a simple but necessary fix that can have a large impact on search rankings. Create URLs containing words that describe the page, separated by hyphens. When any business …

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Are search volumes affected by inbound links

Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization …

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Can a techie truly understand analysis

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Instagram enthusiasts tend to be young, wealthy, and female. If you want to achieve a higher ranking on Google and other search engines, you'll …

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Can doorway sites really make a difference?

Translating an English advertisement into another language requires expertise, because exact word translations often do not exist. Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). Consumer-oriented research assists marketers in identifying the context of a product's use. To go for it and …

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Clear and unbiased facts about social media

But it all begins with a well-designed, fully optimized website. On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and …

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Connect more deeply with readers and search engines

If Google is crawling your website and it picks up on signals that say a person's time will be wasted on a page, it will be ranked lower. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such …

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Cracking the social media code

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. A great and fast way to convey your goal is by using headlines and taglines. Firstly there's the generic keyword, an example of a generic keyword could be football …

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Design + non reciprocal links = Greatness

You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. SEO stands for Search Engine Optimization. An effective IMC planning process requires …

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Don't miss out SEM from your detailed marketing checklist

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy …

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Don't sweat it with SEO

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. When you have high-quality, valuable content …

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Follow a consistent cadence towards duplication

Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Now that you understand that SEO can mean new business for your company and help old users find you …

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How I improved my dynamic pages in one day

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Write locally oriented content: It's one of the best things you can do to improve local rankings. Many companies seek to manipulate how they appear …

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How do you feel about backlinks now?

Estimate their website traffic and investigate what keywords they are targeting. This data is invaluable to Google's understanding of what searchers are really looking for. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and …

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How do you feel about page impressions now?

How can companies successfully conduct digital marketing programs in international markets? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. You can create content to target keyword phrases that are (informational searches) in the research or …

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How to turn googlebot crawlers into success

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The greater the motivation, the more time spent on an external search. This type …

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If CTR is so terrible, why don't statistics show this?

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Not only is it important for SEO, but it's …

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