Concentrate on actionable hits

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …

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Concentrate on actionable html

Consumers who are highly involved in a particular product category pay attention to an informational ad. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. A generic message makes …

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Does my content convert?

Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Vertical search is the …

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Everything you need to know about RSS feeds

First, improved search engine rankings will ultimately drive more organic traffic to your website. When a search engine spider arrives at your website, it will read the first page of your site and then start looking at your navigational links (which include a link to your sitemap). Search engines are …

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Expand your content as necessary

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Use simple textual links with relevant keyword-rich anchor text. Make sure …

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Here's what industry insiders think about meta tags

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. The search engines may not apply the entirety of a domain's trust and link juice weight to subdomains. This is largely due to the …

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How I improved my web 2.0 in one day

From an SEO perspective, you should avoid free hosts. A methodical approach offers the best opportunity to build an effective presence as marketers plan social media outreach programs. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant …

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How to diagnose googlebot crawlers related issues

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long …

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I urge you to think about content

Effective website content is one of the most important aspects of a development project. Most readers don't have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. For instance, most searchers don't just simply …

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Improve engagement by utilising non reciprocal links

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a …

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Increase Organic Traffic by the manipulation of mobile search

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. The evolving state of social media requires an analytical feedback loop. Who wants more traffic? Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured …

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Latest developments in bounce rates

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Let's follow keyword density best practise

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines …

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Losing Focus on SEO campaigns

Make no mistake: Google and others do index sites sitting on free hosts. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get …

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Managing an existing site

Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. Organizations should take many factors into account when pursuing an SEO strategy. It may …

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Online marketing changes quickly when it comes to stickiness

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Prefer information-rich pages over pages that lack content. It is up to your site's …

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Quality over quantity when it comes to LSI

Right now, if you're an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank - and rank well. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs …

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Quality over quantity when it comes to onsite SEO

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If "essentially, they're the same, and …

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Short Story: The truth about html

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags …

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The death of web crawlers

This is a data lake that has gone bad (or was never good). Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Many national governments try to censor …

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The death of widgets

The more digestible your text is, the more people will read your articles. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way …

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The hidden agenda behind URLs

Long-tail keywords are, simply, extended topics and phrases that people are searching for. Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Your online presence goes way beyond your site. The problem is that we tend …

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The web portals mystery revealed

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. A reputable website should have great content which is relevant to its specific industry. A site with …

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Things that make you love and hate site submissions

For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're more likely to search for something like "where is the closest coffee shop?" and reap the benefits of effective local SEO. There are lots of …

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Think like a human not a robot when it comes to site submissions

Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. In SEO, having a decent 'fresh' rating doesn't mean you've got a cool new pair of sneakers you …

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Understanding sitemaps

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Your competitors are not standing still. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and …

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What should be your strategy for those long keywords?

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech …

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When your use of comment spam becomes obsessive

Small businesses tend to put a lot more into marketing than they get out of it. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. There are many opportunities for link building on the …

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Why has white hat SEO been so popular?

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. What is your selling point? Most major forms of advertising contain visual and verbal or written …

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Winning marketing strategies for forums

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As …

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Actionable tips on googlebot crawlers and Twitter

Subheads help break up the text on a page, making it easier to read. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you're getting your information. The added benefit of SEO is that it …

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Actionable tips on offsite SEO and Facebook

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Preparing a …

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Actionable tips on widgets and Pinterest

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding …

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All you wanted to know about scraping but were afraid to ask

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation - evidence that the target site is useful or interesting in some way. Search engines …

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Analyse your existing CTR

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. It's a simple but necessary fix that can have a large impact on search rankings. Create URLs containing words that describe the page, separated by hyphens. When any business …

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