Increase TTL of DNS records

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Every piece of content …

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Interesting reporting tactics that can help your business grow

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). I'm not an expert in local SEO, but I definitely have a preference on …

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Keyword deployment

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The major engines do …

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Learn how to start with web crawlers

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. It is good to optimize …

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Make a good use of onsite SEO

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

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Maybe offsite SEO will be a thing of the past

For sites "with just a few things to mark up," Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for …

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NCSA Combined Format

So, you are tasked with increasing the visibility of an existing site. Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Getting your business included in local resource lists is an indicator to Google about your authority …

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Reasons that people rely on web 2.0

The first organic search result for any given keyword typically gets over 30% of clicks. Did they leave right away and go back to Google to find another result? In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all …

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Repurpose old gateway sites

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links …

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Sites screw status codes up all the time

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Google prioritizes meta information and headers …

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Standardization or adaptation

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web pages of your site to tell Google …

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The hidden agenda of domain authority

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Many people like to research using quality indicators like PageRank or Moz rank to find out how …

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The philosophy of ROI

A strong linking structure and other internal SEO best practices can provide that. Emotional ads are based on the concept that people remember messages that elicit positive feelings. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. On-page …

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The solution is to use the topic cluster model

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference …

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The truth about javascript

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Disabling cookies on your browser helps you see which pages you can and cannot access. Producing quality video content is the first step …

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The truth about plugins

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. The …

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Things your competitors know about keywords

It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. However, there are limited techniques that you can use …

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To get fast rankings, you need SEO

Paid ads are increasingly getting much more reach. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. A piece of content should be organic and genuinely helpful …

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Use Meta Keywords To Rank Well On All Search Engines

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. At the very least, it takes time to implement. Internal linking is one of the …

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Using traffic estimation tools in conjunction with cloaking

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing …

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What your mum didn't tell you about indexed pages

In a small business, just one (or very few) individuals will be doing everything. And, so the reason why SEO can be hard is because you have to test things out yourself. Recent research regarding consumer-generated advertising reveals several trends. It also does not give you any insight into consumers' …

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Why Speed is given prominence?

Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites …

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Why most people will never be great at conversion rates

Now, words are linked to concepts, which are increasingly important to determine relevance. Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to …

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Actionable tips on duplication and Instagram

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. It occurs during any stage in the communication process. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get …

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Adjust strategies and tactics as needed

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

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Answered - your burning questions about anchor text

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. If you have the …

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Create content about keyword stuffing

Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link In mobile searches, the first …

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Great ideas about site submissions to share with your colleagues

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Hidden facts about blogs

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Ask yourself if people would even search for this content …

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How to focus on metrics

Prefer short but accurate URLs for your pages. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Link exchanges, link outreach, blog commenting …

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How to learn about SEM in a few hours

All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Understanding which ranking factors are …

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How to learn about canonical URLs in a few hours

It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote your products. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

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How to survive your first encounter with link bait

SEO gets the visitor to the door. Search engines constantly scan and index millions of web pages. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven't got there yet and I don't necessarily see that …

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I bet you didn't know this about hits

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. No matter what business you own you need to be practical. Google is getting better and better at recognizing content that truly is useful to people. Making a site that is …

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Keyword driven anchor text reigns supreme

The markup languages have become more important to SEO. As you know, it's not enough to just do "on page" corrections and create quality content. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions acquiring links …

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