The truth about plugins

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. The …

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Things your competitors know about keywords

It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. However, there are limited techniques that you can use …

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To get fast rankings, you need SEO

Paid ads are increasingly getting much more reach. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. A piece of content should be organic and genuinely helpful …

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Use Meta Keywords To Rank Well On All Search Engines

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. At the very least, it takes time to implement. Internal linking is one of the …

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Using traffic estimation tools in conjunction with cloaking

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing …

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What your mum didn't tell you about indexed pages

In a small business, just one (or very few) individuals will be doing everything. And, so the reason why SEO can be hard is because you have to test things out yourself. Recent research regarding consumer-generated advertising reveals several trends. It also does not give you any insight into consumers' …

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Why Speed is given prominence?

Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites …

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Why most people will never be great at conversion rates

Now, words are linked to concepts, which are increasingly important to determine relevance. Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to …

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Actionable tips on duplication and Instagram

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. It occurs during any stage in the communication process. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get …

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Adjust strategies and tactics as needed

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

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Answered - your burning questions about anchor text

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. If you have the …

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Create content about keyword stuffing

Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link In mobile searches, the first …

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Great ideas about site submissions to share with your colleagues

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Hidden facts about blogs

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Ask yourself if people would even search for this content …

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How to focus on metrics

Prefer short but accurate URLs for your pages. However, the subsequent updates, especially the more recent manual actions, have finally brought us more clarity on the subject: it's not about the quality of the content but the value that content adds to the users. Link exchanges, link outreach, blog commenting …

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How to learn about SEM in a few hours

All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Understanding which ranking factors are …

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How to learn about canonical URLs in a few hours

It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote your products. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

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How to survive your first encounter with link bait

SEO gets the visitor to the door. Search engines constantly scan and index millions of web pages. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven't got there yet and I don't necessarily see that …

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I bet you didn't know this about hits

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. No matter what business you own you need to be practical. Google is getting better and better at recognizing content that truly is useful to people. Making a site that is …

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Keyword driven anchor text reigns supreme

The markup languages have become more important to SEO. As you know, it's not enough to just do "on page" corrections and create quality content. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions acquiring links …

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Lessons I learned about static pages

This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. If you follow this handy checklist, you can really make an impact on your SEO before you start a …

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Lessons I've learned from widgets

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. It is responsible to take your website visibility to a higher …

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Losing Focus on onsite SEO

Try to stay away from image backgrounds. This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Cookies record the types of sites visited, the information read …

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Make white hat SEO the main focus of your marketing tactics

Firms with experience often set selection criteria in advance in order to reduce any biases that might affect decisions. Content is important for every aspect of your marketing strategy. Unfortunately, if Googlebot can't crawl your site then it won't be able to access your site's content. The reason SEO caught …

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My thoughts on walled garden sites

Make sure to compile a list of at least 10 keywords associated with your business and enter them into Google's keyword tool to find variations of them that make sense to your business. You can write content that sings and dances, but one mistake and the grammar cops are all …

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My thoughts on webmaster tools

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if …

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Myths and misconceptions about googlebot crawlers

The opportunity of defeating the enemy is provided by the enemy himself Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Firms offer permission marketing programs on the internet, by telephone, or through direct mail. There are umpteen factors …

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Numerous ideas for site submissions

Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested …

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Personalization counts: how does stickiness fit into this?

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. However, even high-end audiences like to believe that they are getting a deal. If you use different colors to distinguish visited from unvisited links or navigation, be …

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Proof That conversion rates Is Exactly What You Are Looking For

Constant changes to Google's search rankings to hinder exploitative techniques and an algorithm that's as hard to crack as KFC's herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Search traffic is among the best quality available on the Web, primarily …

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Reasons why marketers love SEO

Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content …

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Simple Tips for using forums to get ahead of your Competition

Doing this takes a little work but is well worth it. In my case, I started as a web developer and migrated to SEO through my love of analytics. Common social media sites include Facebook, Instagram, Twitter, Pinterest, and The common belief of ranking high in the search results is …

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Super-easy ways to learn everything about 301 redirects

When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing's primary goal isn't just another form of advertising. You need to take full advantage of the opportunity and capture those leads. Research indicates that consumers are …

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The death of SERPs

Messages travel to audiences through various transmission devices. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms …

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The hidden agenda behind conversion rates

In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they all look the same. If the agency shares some commonalities with the client's industry or geography, this can lead to …

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The mysterious world of link research

Always give your own website the edge when it comes to content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the …

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