Don't commit the cardinal sin of letting dots ruin your page descriptions You don't have to interrupt their favorite TV show, you don't have to take up space on a page where they are reading a news article. In order to index your website properly and include all of your …

People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and maintaining it. When you or …

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. In particular, mobile applications should be mentioned here. All internal links on your website should …

A current situational analysis involves examination of the firm's ongoing market situation. Include text links. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. In general, rational appeals succeed when potential customers have …

Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature of Google called "Search Operators." The search operators can be used to drill down on concepts with Google and provide …

In essence, consumers tend to prefer brands sold by socially responsible companies. Your website is only as strong as your weakest link, so, the more pages you have "that are indexed and aging" and "linked appropriately or exclusively with the anchor text that page is intended to rank for" the …

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. The search engine views your site as more trustworthy. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly …

Google automatically detects which pages answer the users' query automatically and then display the top result as a featured snippet at the top of the page. This is Google's way of trying to help users to quickly find what they want by providing them with a snippet of information directly …

Yahoo! Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine …

It's usually a blend of search engine hosted tools, third-party testing tools, and automation tools. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's imperative to search and …

In the early days of the Internet, domain name selection was fairly easy. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors …

Correct optimisation of the page also needs to be done for the search engine to understand the page content. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product …

Standardization, in which a company features a uniform product and message across countries, is one option. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays …

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. You want to be successful online? Keyword research is the root of every optimization project. Keywords are like …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. As search engine …

Gross rating points (GRPs) measure the impact or intensity of an SEO plan. Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media …

The implementation phase can vary drastically in size and complexity depending on the project. To be a part of the party, make sure your business website uses structured data markup. The continual growth of social media presents opportunities and challenges to marketing departments from the smallest single family business to …

If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. Monitor your KPIs to make sure the new website is performing well. A tool that is useful for keeping track of your …

Find answers to all of your questions early. Mobile is becoming more popular every year. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Breadcrumbs are used to tell users where they are within a site.

Make sure your SEO checklist includes web portals …

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? When people hear about how great you are, they head to Google to discover more. You notice a spike in organic traffic from a foreign market that piques your interest. Growth …

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while …

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Google's home page has not changed much over the years. When you enter a description for …

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. The …

Media service companies negotiate and purchase media packages (called media buys) for companies. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. The Google algorithm incorporates hundreds, if not thousands, of signals when determining …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles (off-page factors), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

Avoid exact match domains. For small local businesses, Twitter delivers an innovative marketing outlet. Message arguments, product information, and benefits should be placed in the copy. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages.

Find a simple guide to hits and …

The trends will start to appear! Behavioural targetting identifies keywords typed into search engines and the content read based on keyword searches. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows …

The algorithm responsible for taking the world's information and organizing it into (usually) 10 entries is, as you likely know, complicated. A customer relating a positive experience with a brand offers a testimonial. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts …

Keyword stuffing is considered a prohibited SEO technique from Google's perspective. Even newer kids on the block like Snapchat provide a super fun way to consume news. Additionally, I'll show you where on your web pages to place your keywords and in what format to use. What are your general …

If you're like most website owners, at one time or another, you've asked if your website really needs SEO. It's a fair question, but one I can quickly dismiss. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Search engines customize results based on individual searcher behavior …

Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. The concept of keyword density isn't talked about much anymore but is important to understand. SEO works by a search engine, such as Google, sending out software called 'bots' that …

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Every piece of content …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). I'm not an expert in local SEO, but I definitely have a preference on …

It's fairly easy to spot an online review written by an employee or owner of a company. What if your competitor is way more descriptive and helpful? Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The major engines do …

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. It is good to optimize …

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

For sites "with just a few things to mark up," Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for …

So, you are tasked with increasing the visibility of an existing site. Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Getting your business included in local resource lists is an indicator to Google about your authority …