The implementation phase can vary drastically in size and complexity depending on the project. To be a part of the party, make sure your business website uses structured data markup. The continual growth of social media presents opportunities and challenges to marketing departments from the smallest single family business to …

If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. Monitor your KPIs to make sure the new website is performing well. A tool that is useful for keeping track of your …

Find answers to all of your questions early. Mobile is becoming more popular every year. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Breadcrumbs are used to tell users where they are within a site.

Make sure your SEO checklist includes web portals …

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? When people hear about how great you are, they head to Google to discover more. You notice a spike in organic traffic from a foreign market that piques your interest. Growth …

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while …

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Google's home page has not changed much over the years. When you enter a description for …

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. The …

Media service companies negotiate and purchase media packages (called media buys) for companies. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. The Google algorithm incorporates hundreds, if not thousands, of signals when determining …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles (off-page factors), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

Avoid exact match domains. For small local businesses, Twitter delivers an innovative marketing outlet. Message arguments, product information, and benefits should be placed in the copy. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages.

Find a simple guide to hits and …

The trends will start to appear! Behavioural targetting identifies keywords typed into search engines and the content read based on keyword searches. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows …

The algorithm responsible for taking the world's information and organizing it into (usually) 10 entries is, as you likely know, complicated. A customer relating a positive experience with a brand offers a testimonial. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts …

Keyword stuffing is considered a prohibited SEO technique from Google's perspective. Even newer kids on the block like Snapchat provide a super fun way to consume news. Additionally, I'll show you where on your web pages to place your keywords and in what format to use. What are your general …

If you're like most website owners, at one time or another, you've asked if your website really needs SEO. It's a fair question, but one I can quickly dismiss. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Search engines customize results based on individual searcher behavior …

Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. The concept of keyword density isn't talked about much anymore but is important to understand. SEO works by a search engine, such as Google, sending out software called 'bots' that …

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Every piece of content …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). I'm not an expert in local SEO, but I definitely have a preference on …

It's fairly easy to spot an online review written by an employee or owner of a company. What if your competitor is way more descriptive and helpful? Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The major engines do …

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. It is good to optimize …

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

For sites "with just a few things to mark up," Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. As there are so many competitive businesses and niche markets on the World Wide Web, the conventions and standards for …

So, you are tasked with increasing the visibility of an existing site. Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Getting your business included in local resource lists is an indicator to Google about your authority …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. SEO is the group of practices for optimizing and increasing presence in search engines. The internet becomes more competitive every day, but it is …

The first organic search result for any given keyword typically gets over 30% of clicks. Did they leave right away and go back to Google to find another result? In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all …

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links …

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Google prioritizes meta information and headers …

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web pages of your site to tell Google …

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Many people like to research using quality indicators like PageRank or Moz rank to find out how …

A strong linking structure and other internal SEO best practices can provide that. Emotional ads are based on the concept that people remember messages that elicit positive feelings. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. On-page …

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference …

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Disabling cookies on your browser helps you see which pages you can and cannot access. Producing quality video content is the first step …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. The …

It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. However, there are limited techniques that you can use …

Paid ads are increasingly getting much more reach. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. A piece of content should be organic and genuinely helpful …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search …

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. At the very least, it takes time to implement. Internal linking is one of the …

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing …

In a small business, just one (or very few) individuals will be doing everything. And, so the reason why SEO can be hard is because you have to test things out yourself. Recent research regarding consumer-generated advertising reveals several trends. It also does not give you any insight into consumers' …