If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. Then, make sure your link points back to a relevant page-and …

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the …

You can make more time to do the things you love. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Many consumers think comparative ads are …

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Many times, both consumer and business-to-business segments are present. Whatever kind of content you're creating, whether it's a traditionally laid-out …

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for …

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. At a bare minimum, include social sharing buttons on your content. The vast number of advertising and promotional outlets combined with a multitude of …

Engagement is when users interact with your site, and clicking on links certainly qualifies. Webpages with content that is too long can also negatively affect you and your rankings. A good trick is to dig into your Google Analytics to see the top visited pages on your site. I could …

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. In fact, Twitter.com rejected hashtags at first. Once you know what you're going to say, it is …

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. It's important to …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. When possible, you can string together a handful of narrowed topics into a series. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it …

The hardest hit sites were article directories and press release sites. Fortunately, the environment is not completely negative. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of …

A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. Ads embedded in videos can be pre-roll (before the video starts), mid-roll …

The right image sends a clear message about the unique nature of an organization and its products. So how do you determine your competition? What should you be looking for? Those sites which, simply, had the most keywords would rank on top. Does anyone know where I can find the …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

Maybe a little bit of content writing. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

SEO is partly about building appropriate content and partly about getting people to link to you. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Depending on your organization and your level of expertise, this could be …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. A corporation's brand image reflects the …

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Keyword research is still useful for example but …

Don't pretend to be someone else when you participate in a chat room or message board. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Audit your site using tools such as Google's PageSpeed Insights or Pingdom's speed test to …

Hook readers with benefits, telling them what they'll find on your site, store, or page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in …

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable - the site fills in the data automatically. User experience factors that improve mobile sites …

Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Submit an XML version of your sitemap through Google Webmaster Tools. Descriptions are a tagged part of your website code which describe the content on the page. Having one …

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Brand recognition requires an emphasis on the visual presentation of the product and/ or logo. Effective marketing demands it. Does anyone know where I …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It helps if you like to write. Longer posts (1,500 words +) also enable you to provide …

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

When producing content for your website and webpages, focus your effort on original, engaging content. This is no longer the case. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Generating leads becomes the primary goal. Each listing on the …

After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and …

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. It takes time to research …

That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak ROI. Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning …

Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. That takes time. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and …

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Measure and monitor what is working and update your …

Make sure you design your web pages so Google is forced to read your on-page content first. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. When it comes to word count, you …

I've seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information. What's so important about hashtags in SEO? Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …