An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Later, you can redesign the site with your profits. Your competitors are not standing still. Keep a close eye on traffic and rankings; when …

Once you know your goals, you should be able at least to decide on a balance between "head" keywords and "long-tail" keywords. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. When a consumer, such as a …

New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Google wants to retain its reputation as a quality …

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. A wealth of data is available from simply looking at the search results. When you search for the queries you're targeting, you can see exactly what sites the search engines …

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. The search engines may not apply the entirety of a domain's trust and link juice weight to subdomains. This is largely due to the …

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

Make no mistake: Google and others do index sites sitting on free hosts. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get …

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Your competitors are not standing still. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and …

As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. The best SEO colleagues I have worked with and studied under all have a handful of tools in their arsenal. When readers find your content, they want to get …

Does my page's content clearly and fully address the user's search query? An effective IMC program incorporates these new elements into the advertising and promotions plan. The less "filler" content on your site, the more legitimate it will be in the eyes of the search engines. So first, what is …

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. A great and fast way to convey your goal is by using headlines and taglines. Firstly there's the generic keyword, an example of a generic keyword could be football …

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy …

How can companies successfully conduct digital marketing programs in international markets? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. You can create content to target keyword phrases that are (informational searches) in the research or …

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Is it a content issue? Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to …

Link liberally to other parts of your site within the text. Spending money on paid search isn't a requirement for SEO, but it can be an effective way for giving your website and business a boost online. If you 're going to use JavaScript to enhance the overall visitor experience …

A brand name provides an overall banner. Generally, restrict PDF files to distributing long documents intended for print, not for reading online. Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. A website's quality, design, content, and usability are huge …

Private brands have experienced a rollercoaster ride in terms of popularity and sales. Decoding occurs when the message reaches one or more of the receiver's senses. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your …

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's all about making the most of the existing relationships, communities, and consumer ties. Hosting is important to SEO for many …

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren't going to find any use in your site. Content that has been created with the best SEO practices will fly straight up Google's rankings …

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Rather than focus on obtaining followers, it …