Carve out time for concentrating on page rank

Less competition means that you'll have a much better chance of achieving number one rankings for your chosen keyword phrase. A wealth of data is available from simply looking at the search results. When you search for the queries you're targeting, you can see exactly what sites the search engines …

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Here's what industry insiders think about meta tags

Doing things to competitors like using advanced knowledge of current search engine penalties from algorithm changes to sink them is an aggressive move by meanie-hat SEOs. The search engines may not apply the entirety of a domain's trust and link juice weight to subdomains. This is largely due to the …

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Latest developments in bounce rates

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Losing Focus on SEO campaigns

Make no mistake: Google and others do index sites sitting on free hosts. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get …

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Understanding sitemaps

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Your competitors are not standing still. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and …

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Cracking the social media code

Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. A great and fast way to convey your goal is by using headlines and taglines. Firstly there's the generic keyword, an example of a generic keyword could be football …

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Don't miss out SEM from your detailed marketing checklist

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy …

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How do you feel about page impressions now?

How can companies successfully conduct digital marketing programs in international markets? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. You can create content to target keyword phrases that are (informational searches) in the research or …

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Tactics around CTR

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Is it a content issue? Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to …

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Define your goals with regards to domain authority

A brand name provides an overall banner. Generally, restrict PDF files to distributing long documents intended for print, not for reading online. Online marketers also commonly use the homepage's descriptive content in directory submissions and other business listings on external websites. A website's quality, design, content, and usability are huge …

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Having fun with long tail search

Private brands have experienced a rollercoaster ride in terms of popularity and sales. Decoding occurs when the message reaches one or more of the receiver's senses. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your …

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How to reinvent cloaking without looking like an amateur

If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and …

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Make sure your website is indexed in search engines

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's all about making the most of the existing relationships, communities, and consumer ties. Hosting is important to SEO for many …

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Understanding RSS feeds in relation to your marketing strategy

"search engines reward helpful websites with better search rankings" Therefore, SEO is the process of making search engines happy! However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Rather than focus on obtaining followers, it …

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