By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. Have you seen these wonderful …

Engagement is when users interact with your site, and clicking on links certainly qualifies. Webpages with content that is too long can also negatively affect you and your rankings. A good trick is to dig into your Google Analytics to see the top visited pages on your site. I could …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

Maybe a little bit of content writing. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. A corporation's brand image reflects the …

Hook readers with benefits, telling them what they'll find on your site, store, or page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in …

After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and …

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Measure and monitor what is working and update your …

If you command authority in your specific niche, Google will always see you as an important asset. Google is famously secretive about how it ranks local businesses. Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Many chat rooms …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. You should never create a post that is smaller than 450 …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why …

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. This isn't the case, however. For this reason, satisfying user interest should always be a priority throughout …

According to a Google article, good website usability leads to improved search rankings. The goal is to gain as many visitors or traffic as possible. Company leaders view marketing expenditures as non-revenue-generating activities. Exclusive online promotion of a Web site is rare.

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Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. For example, after giving some objective advice about banner ads, you might conclude with, You can't expect Google to see you as an expert on a certain topic …

Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be "luxury oak dining room chairs".Relevant content is very important for SEO purposes. You always need to make sure …

Product descriptions are important to both a customer-centric design and to search engines. In this case, having 5 pages about that lollipop is actually weaker than having just one with a decent amount of content. This will not only improve your ranking, but will make your site much more valuable …

Don't commit the cardinal sin of letting dots ruin your page descriptions You don't have to interrupt their favorite TV show, you don't have to take up space on a page where they are reading a news article. In order to index your website properly and include all of your …

This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. The search engine views your site as more trustworthy. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly …

Yahoo! Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. The placement of the ad on a search page depends on the price the company pays and the algorithm a search engine …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. As search engine …

Avoid exact match domains. For small local businesses, Twitter delivers an innovative marketing outlet. Message arguments, product information, and benefits should be placed in the copy. Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages.

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Google Analytics provides a tool that shows the visible content of a web page in different browsers and screen resolutions. The concept of keyword density isn't talked about much anymore but is important to understand. SEO works by a search engine, such as Google, sending out software called 'bots' that …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). I'm not an expert in local SEO, but I definitely have a preference on …

Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. SEO is the group of practices for optimizing and increasing presence in search engines. The internet becomes more competitive every day, but it is …

By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links …

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Google prioritizes meta information and headers …

Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Disabling cookies on your browser helps you see which pages you can and cannot access. Producing quality video content is the first step …

Most users want fast answers, and they only look beyond the first page when they don't find good results right away. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. The …

Over the years, I've gotten very far with my on-page SEO strategy. You'd be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines. Database marketing includes trawling, or the process of searching the database for a specific piece of information for marketing …

Whether you are a previously established business, or you're only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites …

It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote your products. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for …

Try to stay away from image backgrounds. This way, if the landing page is minimal and has thin content, the heading won't disturb the visitor, but Google would locate it and read it as the main title of the page. Cookies record the types of sites visited, the information read …

Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested …

SEO doesn't have to be hard or require an expert team to get results. If you've got a process and a structure, you can rank your content in search engines quite quickly. Google prefers fresh content. An older page that's regularly updated may outperform a newer page. Make sure that …

After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? In our experiences, we've seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website's product pages-with no manual link …

Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. If you are using out of date SEO techniques, you might suffer in your …

Keywords are "stuffed," wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Consumer-generated advertising works best when targeted to current …

An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy - is having a look at what your competitors are doing. Later, you can redesign the site with your profits. Your competitors are not standing still. Keep a close eye on traffic and rankings; when …

Once you know your goals, you should be able at least to decide on a balance between "head" keywords and "long-tail" keywords. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. When a consumer, such as a …