A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. Ads embedded in videos can be pre-roll (before the video starts), mid-roll …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Generating leads becomes the primary goal. Each listing on the …

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. It takes time to research …

That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak ROI. Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning …

I've seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information. What's so important about hashtags in SEO? Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation …

Maybe your baby is a little less attractive than the others? As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. The best thing is that even search engines also considered social media signals in their rankings. Google counts links from other websites as votes. So …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Focusing on the quality of your product / service can …

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history. The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex …

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will …

Make the content flow easily to keep people intrigued and reading. If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If you have little competition, you'll even be able to rank for head terms. It sounds so very easy! GRPs provide …

People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and maintaining it. When you or …

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. In particular, mobile applications should be mentioned here. All internal links on your website should …

Media service companies negotiate and purchase media packages (called media buys) for companies. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. The Google algorithm incorporates hundreds, if not thousands, of signals when determining …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

The trends will start to appear! Behavioural targetting identifies keywords typed into search engines and the content read based on keyword searches. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows …

The algorithm responsible for taking the world's information and organizing it into (usually) 10 entries is, as you likely know, complicated. A customer relating a positive experience with a brand offers a testimonial. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The major engines do …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search …

Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link In mobile searches, the first …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Ask yourself if people would even search for this content …

All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Understanding which ranking factors are …

Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content …

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. An attitude is the mental position taken toward a topic, a person, or …

Always give your own website the edge when it comes to content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the …

Knowledge of an industry is very useful, but so is knowledge of platforms. But relax, it doesn't mean that you have to be ready to destroy them on sight. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your …

After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. This is especially important with search forms, which should be visible on all your pages. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of …

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable - so the …

Other search engines are likely to follow suit eventually anyway, so it's advised that companies make their sites mobile-friendly sooner rather than later. Google Trends is an extremely intelligent tool as it groups misspelled terms together with correctly spelled ones, as well as hiding repeated searches from a single user …

Adjustments will be made with the strategies or tactics used in implementation. They want some hot tip that they think is a secret to search success. The growing sophistication of computer graphics programs makes new and exciting animation technologies available. Easily, that stuff's out there it's free if you've got …

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Use simple textual links with relevant keyword-rich anchor text. Make sure …

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely... As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a …

Allocating larger amounts at the beginning of a product introduction helps build brand awareness and brand equity. The evolving state of social media requires an analytical feedback loop. Who wants more traffic? Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured …

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. e can see that descriptive, compelling search results can help motivate a click, and you can take further advantage of how the search engines …

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. Depending on your page layout, menus, ads, and other irrelevant content is frequently placed near the top of the HTML file (within the body tags). As an SEO, it is …

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. A reputable website should have great content which is relevant to its specific industry. A site with …

Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. In SEO, having a decent 'fresh' rating doesn't mean you've got a cool new pair of sneakers you …