The goal can be fact-checking, comparison shopping, filling downtime, or any other activity achievable–and sometimes unachievable–online. That said, there are many different possible issues to address, so I'm splitting them into two main groups: high-level and ground-level issues. However you access the internet now, you may want to …

For example, having a country-specific extension can obviously help you rank in that specific country, and having a .edu site can help you rank for educationally relevant searches. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal …

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Instagram is one of the strongest platforms for the promotion of a local brand. Why not get your organisation listed …

It's highly unlikely that this searcher is ready to spend money at your agency. When it comes to your site's load time, 83% of users expect your website to load in three seconds or less. Getting your organisation listed in a Free UK Business Directory can help to boost your …

Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer). It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Getting BT leased lines …

It may be a long time before the majority of people switch to Bing, if they ever do. Also be careful not to stuff your content with keywords related to your business; as long as you're writing naturally for your target audience, Google will determine you to have a high …

If employed cleverly, forum and blog comments can be used to build high-quality links. Sweeping changes in terminology or social interest in the wearable-computing category will trickle down to wearables that are jewelry. If you find that your backlinks are mainly coming from a small pool of domains, look at …

Google still relies on keywords to help it understand the subject matter of various pages and websites. There have been rumors that humans are the ones looking at the disavow requests. Kiting internet trends is one of the most exciting things search marketers do. If you're looking for antique wooden …

You can make more time to do the things you love. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Many consumers think comparative ads are …

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Many times, both consumer and business-to-business segments are present. Whatever kind of content you're creating, whether it's a traditionally laid-out …

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. It's important to …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. When possible, you can string together a handful of narrowed topics into a series. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it …

A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. Ads embedded in videos can be pre-roll (before the video starts), mid-roll …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Generating leads becomes the primary goal. Each listing on the …

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. It takes time to research …

That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak ROI. Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning …

I've seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information. What's so important about hashtags in SEO? Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation …

Maybe your baby is a little less attractive than the others? As machine learning evolves, along with hardware, detecting sentiment should gain importance over time. The best thing is that even search engines also considered social media signals in their rankings. Google counts links from other websites as votes. So …

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Focusing on the quality of your product / service can …

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it's been consistent throughout its history. The 'noindex,follow' command in the meta tags of a web page will eventually be interpreted as a 'noindex …

A superior strategy over trickery is to put the time in, study, experiment, and always measure everything. Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will …

Make the content flow easily to keep people intrigued and reading. If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If you have little competition, you'll even be able to rank for head terms. It sounds so very easy! GRPs provide …

People want to be able to find answers to their questions as fast as possible - studies show that people really care about the speed of a page. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and maintaining it. When you or …

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. In particular, mobile applications should be mentioned here. All internal links on your website should …

Media service companies negotiate and purchase media packages (called media buys) for companies. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. The Google algorithm incorporates hundreds, if not thousands, of signals when determining …

If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google's Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn't hurt your SEO through a duplicate …

The trends will start to appear! Behavioural targetting identifies keywords typed into search engines and the content read based on keyword searches. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows …

The algorithm responsible for taking the world's information and organizing it into (usually) 10 entries is, as you likely know, complicated. A customer relating a positive experience with a brand offers a testimonial. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts …

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. The major engines do …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. One thing you should not forget - there is no static SEO system that is going to stay forever as "SEO is a never-ending process." With changing online customer behaviour, search …

Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords whilst creating an attractive (and accurate!) description that will make users want to click on your link In mobile searches, the first …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Ask yourself if people would even search for this content …

All search engines deliver results based on relevancy and popularity, but how they determine what's relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Understanding which ranking factors are …

Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content …

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. An attitude is the mental position taken toward a topic, a person, or …

Always give your own website the edge when it comes to content. When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the …