I bet you didn't know this about white hat SEO

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Google is also now looking at things like bounce rates - how long someone spends on your website. And it is looking at how …

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Less is always better when it comes to CTR

The output of the planning and strategy phase is the SEO plan. Top-ranking webpages in Google have shorter URLs. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is …

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Losing Focus on offsite SEO

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. An often overlooked, but an extremely …

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More importance is given to stickiness

Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And …

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Paginated URLs for SEO

Matching the objective to the medium and the message remains the key. If you do not have access to these tools, download a free trial or search for an online coupon. Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition …

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Search marketing implications related to ROI

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Use organic outreach along with page rank to make a difference

Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users "above the fold." Some website operators design only the visible part for users. Search engine indexing is closely tied to the associated search …

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What you should have asked your teachers about hits

Repetition helps increase consumer ad recall as well as brand recall. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn't stop you from doing something that …

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Winning marketing strategies for non reciprocal links

As a business owner, you want your site to show up in results when it's highly relevant to the user. Before making the contact, make sure you know your budget and try to be honest with your intentions. While your company may have a budget too small to implement a …

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