My thoughts on googlebot crawlers

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. The power of SEO is the varying …

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Getting websites on search engines

The hardest hit sites were article directories and press release sites. Fortunately, the environment is not completely negative. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of …

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Does Bing really care about onsite SEO

SEO is partly about building appropriate content and partly about getting people to link to you. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Depending on your organization and your level of expertise, this could be …

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How to focus on rankings

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Keyword research is still useful for example but …

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Design + bread crumbs = Greatness

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. SEO is Search Engine Optimization. Search engines see millions of searches a day, and over a period of years, these data can be very valuable …

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Ready to learn how to improve your digital marketing ROI?

Very similar content can be useful across TLDs too. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and …

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Don't Forget to Check Plurals

Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? When people hear about how great you are, they head to Google to discover more. You notice a spike in organic traffic from a foreign market that piques your interest. Growth …

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Headings and static pages

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content (on-page factors), external profiles (off-page factors), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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I urge you to think about nofollow links

If you're like most website owners, at one time or another, you've asked if your website really needs SEO. It's a fair question, but one I can quickly dismiss. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Search engines customize results based on individual searcher behavior …

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Reasons that people rely on web 2.0

The first organic search result for any given keyword typically gets over 30% of clicks. Did they leave right away and go back to Google to find another result? In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all …

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The hidden agenda of domain authority

To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike. Many people like to research using quality indicators like PageRank or Moz rank to find out how …

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Why most people will never be great at conversion rates

Now, words are linked to concepts, which are increasingly important to determine relevance. Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to …

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Great ideas about site submissions to share with your colleagues

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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I bet you didn't know this about hits

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. No matter what business you own you need to be practical. Google is getting better and better at recognizing content that truly is useful to people. Making a site that is …

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Lessons I learned about static pages

This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. If you follow this handy checklist, you can really make an impact on your SEO before you start a …

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Personalization counts: how does stickiness fit into this?

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. However, even high-end audiences like to believe that they are getting a deal. If you use different colors to distinguish visited from unvisited links or navigation, be …

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Top trends in scraping to watch

Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is …

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Combine responsive design and bread crumbs for Supercharged SEO

E-commerce designers can fall into the trap of duplicating content when a company offers a large number of items. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your …

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Concentrate on actionable html

Consumers who are highly involved in a particular product category pay attention to an informational ad. The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. A generic message makes …

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How I improved my web 2.0 in one day

From an SEO perspective, you should avoid free hosts. A methodical approach offers the best opportunity to build an effective presence as marketers plan social media outreach programs. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant …

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The death of widgets

The more digestible your text is, the more people will read your articles. The five major forms of cognitive strategies are generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way …

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When your use of comment spam becomes obsessive

Small businesses tend to put a lot more into marketing than they get out of it. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. There are many opportunities for link building on the …

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Clear and unbiased facts about social media

But it all begins with a well-designed, fully optimized website. On Linux you can have a.html, A.html, a.Html, and a.HTML all residing in the same folder as different files. A successful search strategy depends on information technology (IT) and engineering, product management, business development, marketing and …

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Follow a consistent cadence towards duplication

Link building, on-page optimizations, and social media marketing will slowly help a domain build authority.Domain Authority assigns a website as a whole a numerical value on a 1-100 logarithmic scale. Now that you understand that SEO can mean new business for your company and help old users find you …

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Less is always better when it comes to white hat SEO

SEO, or "search engine optimization", is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires …

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Meaty meta descriptions may affect your comment spam tactics

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Not enough data to tell

Several books have been written about website usability. Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. While different search engines use slightly different algorithms, they all place importance on prominence, proximity …

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The untapped goldmine of trust rank

A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise your previous posts by including relevant keywords. A piece of content related to all the information about …

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Affiliate links and auto generated content

Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. A customer relating a positive experience with a brand offers a testimonial. It's not just about creating quality content, but …

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Build Your Content in Topic Clusters

Don't duplicate title tags across your website, as this can negatively impact your visibility Some search engines today contain their own web directories. Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google …

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Cracking the keywords code

Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. Although many websites now use navigation starting at the top of the browser page, there are still a number of websites that still have a left-hand column that contains navigation links …

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