Be clear, truthful and accurate when it comes to cloaking

In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. Search engine traffic is the only time people are actively searching for exactly what it is you sell. With a good education, you can learn how to weave SEO best practices into your website …

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Everything you need to know about RSS feeds

First, improved search engine rankings will ultimately drive more organic traffic to your website. When a search engine spider arrives at your website, it will read the first page of your site and then start looking at your navigational links (which include a link to your sitemap). Search engines are …

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I urge you to think about content

Effective website content is one of the most important aspects of a development project. Most readers don't have the time (or interest for that matter) to struggle with web copy, so you have to make the process as easy as possible for them. For instance, most searchers don't just simply …

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Managing an existing site

Marketing includes activities such as database marketing, direct response marketing, personal selling tactics, sponsorships, and public relations programs. From a long-term perspective, it does provide for better ROI when compared to PPC or other marketing methods. Organizations should take many factors into account when pursuing an SEO strategy. It may …

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Online marketing changes quickly when it comes to stickiness

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs. Prefer information-rich pages over pages that lack content. It is up to your site's …

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Quality over quantity when it comes to onsite SEO

From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If "essentially, they're the same, and …

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The hidden agenda behind URLs

Long-tail keywords are, simply, extended topics and phrases that people are searching for. Each search engine uses a slightly different set of algorithms to identify key phrases that match what was typed into the search box. Your online presence goes way beyond your site. The problem is that we tend …

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Things that make you love and hate site submissions

For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're more likely to search for something like "where is the closest coffee shop?" and reap the benefits of effective local SEO. There are lots of …

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Why has white hat SEO been so popular?

Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. What is your selling point? Most major forms of advertising contain visual and verbal or written …

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Actionable tips on offsite SEO and Facebook

SEO and growth hacking share a common root - the mutual desire to grow a site's traffic - and both disciplines fall under the umbrella of search marketing. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Preparing a …

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All you wanted to know about scraping but were afraid to ask

Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to another. Secondly, a link from one site to another acts as a citation - evidence that the target site is useful or interesting in some way. Search engines …

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Are search volumes affected by inbound links

Employ browser-safe fonts such as Times New Roman, Georgia (serif font), Arial, Helvetica, or Verdana (sans serif font). Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization …

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How to turn googlebot crawlers into success

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. The greater the motivation, the more time spent on an external search. This type …

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Layout, formatting and backlinks combine to make great SEO

The more people that search engines see being interested in your content, the more weight they'll give it and the higher it will rank. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations …

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Never underestimate the influence of bounce rates

Ultimately, it is the conversions that matter. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which …

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The hidden agenda of SERPs

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you've implemented, including assessment of individual keyword performance. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular …

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Things that make you love and hate search queries

An outside agency often costs less when compared to less efficient inhouse facilities. Users will also become frustrated if they can't view content because of broken URLs. It all depends on your comfort level, available expertise, and budget. Digital assistants have begun offering a safer way to look up information …

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Who else wants to know the mystery behind nofollow links ?

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren't really any …

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Can onsite SEO really make a difference?

Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Links need to actually be of interest to the reader. They must be relevant to the reader's concerns and answer a question, provide advice, show images or …

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Create an Engaging Web Presence by the use of site submissions

Also, I like to make sure that I'm not repeating the same keyword consecutively. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. SEO (Search Engine …

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Let's talk about bread crumbs

Use active voice. While the concept is simple the work to complete a totally white hat seo service is time consuming. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. Keyword stuffing is a strategy …

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Unconventional knowledge about web 2.0 that you won't find in books

You should consider them in parallel to your software platform selection. Does your business have an SEO strategy? The technical side of international e-commerce continues to be challenging. Ensure that your site loads quickly, not just where you're located, but from around the world.

Apply these secret techniques to help …

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