Actionable tips on duplication and Instagram

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. It occurs during any stage in the communication process. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get …

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Adjust strategies and tactics as needed

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

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Answered - your burning questions about anchor text

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. If you have the …

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Lessons I've learned from widgets

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. It is responsible to take your website visibility to a higher …

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Make white hat SEO the main focus of your marketing tactics

Firms with experience often set selection criteria in advance in order to reduce any biases that might affect decisions. Content is important for every aspect of your marketing strategy. Unfortunately, if Googlebot can't crawl your site then it won't be able to access your site's content. The reason SEO caught …

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My thoughts on webmaster tools

One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if …

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Myths and misconceptions about googlebot crawlers

The opportunity of defeating the enemy is provided by the enemy himself Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. Firms offer permission marketing programs on the internet, by telephone, or through direct mail. There are umpteen factors …

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The death of SERPs

Messages travel to audiences through various transmission devices. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms …

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The hidden agenda behind conversion rates

In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they all look the same. If the agency shares some commonalities with the client's industry or geography, this can lead to …

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The philosophy of SEO campaigns

If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as well not bother creating blog posts and article at all. Faster loading websites generally do better in search engine result listings (SERPs). By fixing link rots, Google can love …

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Unheard ways to achieve success with content

Every business wants to achieve its goals and doesn't want to invest substantial resources on acquiring an audience to whom it doesn't even offer the chance to convert. Watch spidering activities closely. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality …

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Write a 1000+ words article about URLs

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience - without losing sight of the need to create valuable content, of course. If you can, work your keywords …

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Backlinks that go deeper

It's also important to understand that SEO is not the only way to show up on top of search engines. It's fairly easy to spot an online review written by an employee or owner of a company. It's a winning formula to always have at least one mentor, but also …

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Concentrate on actionable hits

So you want to add value for your visitors? At it's core, that's what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience …

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Does my content convert?

Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will be quick and easy. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Vertical search is the …

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How to diagnose googlebot crawlers related issues

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. In the past, creating keyword rich anchor text used to be considered an effective strategy as long as they were on relevant sites. However, those days are long …

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Quality over quantity when it comes to LSI

Right now, if you're an SEO specialist, you would want to have anything and everything you can get your hands on in order for you to rank - and rank well. Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs …

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Short Story: The truth about html

When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags …

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The death of web crawlers

This is a data lake that has gone bad (or was never good). Human or machine generated, there is a lot of it - and Google has a lot of experience handling it and there are many circumstances where Google finds duplicate content on websites. Many national governments try to censor …

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What should be your strategy for those long keywords?

The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech …

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Winning marketing strategies for forums

Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don't hesitate to take advantage. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. As …

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Actionable tips on googlebot crawlers and Twitter

Subheads help break up the text on a page, making it easier to read. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you're getting your information. The added benefit of SEO is that it …

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Actionable tips on widgets and Pinterest

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding …

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Design + non reciprocal links = Greatness

You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content. SEO stands for Search Engine Optimization. An effective IMC planning process requires …

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How I improved my dynamic pages in one day

It's one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Write locally oriented content: It's one of the best things you can do to improve local rankings. Many companies seek to manipulate how they appear …

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How do you feel about backlinks now?

Estimate their website traffic and investigate what keywords they are targeting. This data is invaluable to Google's understanding of what searchers are really looking for. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and …

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If CTR is so terrible, why don't statistics show this?

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let's be clear, these search terms should remain a staple of any website focussed on ROI. Not only is it important for SEO, but it's …

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Tactics around search engine spiders

Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Let's say an earthquake happens in a remote region of China. Ultimately, it is the conversions that matter. Link Exchange is another good way for building links. However, you need to be careful …

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Take the stress out of SEO

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). It is up to your site's content to welcome and retain that visitor. A benchmark measure establishes a starting point to be compared with the …

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Think about static pages from the start

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it's hard to assess their chances to rank in the search engines. I find that the more I read from other people's perspectives on the industry, the …

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Use Visual Storytelling for Effective SEO

If your intro page is largely Flash or contains flash sliders with little room for additional text on the page, I encourage you to replace it with an HTML focused homepage. Disabling cookies on your browser helps you see which pages you can and cannot access. Narrow down your focus …

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What everyone ought to know about blogs

In the past, creatives who designed business-to-business advertisements relied on verbal or written elements rather than visuals. Invalid HTML can cause problems to users as pages may not be displayed as you intended. SEO practices that involve deception and are disapproved by the search engines. Search engine optimisation (SEO) is …

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Consider social media at the inception

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. The customer typically will not develop loyalty to a brand without sufficient knowledge. Search engines tend to penalize these less valuable pages in the search …

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Ridiculous rules about web crawlers

However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to achieve top rankings. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. SEO requires so much content …

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