Less is always better when it comes to organic links

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for …

more ...

Ridiculous rules about rankings

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. At a bare minimum, include social sharing buttons on your content. The vast number of advertising and promotional outlets combined with a multitude of …

more ...

Things to avoid when dealing with inbound links

The right image sends a clear message about the unique nature of an organization and its products. So how do you determine your competition? What should you be looking for? Those sites which, simply, had the most keywords would rank on top. Does anyone know where I can find the …

more ...

How do you feel about authority sites now?

Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Submit an XML version of your sitemap through Google Webmaster Tools. Descriptions are a tagged part of your website code which describe the content on the page. Having one …

more ...



What everyone ought to know about page rank

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It helps if you like to write. Longer posts (1,500 words +) also enable you to provide …

more ...


Fun with mobile search for now

Make sure you design your web pages so Google is forced to read your on-page content first. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. When it comes to word count, you …

more ...


The untapped goldmine of URLs

One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make at different times during the course of a day. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something …

more ...

Adjust your appearance in search

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. Mobile has changed our …

more ...

Double check your URLs

Market segmentation identifies sets of business or consumer groups with distinct characteristics. At the same time, reinforcing previous aspects of an image enables the company to retain loyal patrons and those who are comfortable with the original version. Strategic Business Insights provides a popular classification of lifestyles using psychographic segmentation …

more ...

The lazy way to 301 redirects

Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further. Search engines audiences are "in demand" mode and already tell you what they …

more ...


Why your digital marketing strategy should centre around meta tags

Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). The manner in which a company markets a product in Mexico differs from the methods used in Italy, India, or Australia. So what do you do? Internal backlinks connect different assets - including content, product …

more ...

More powerful subheadings

Who is the owner (driver) of your SEO efforts? I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. All you need to do as a content marketer is to put conscious effort towards the pages …

more ...

Bucket brigades based on reporting

Attitudes develop in other ways. Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. If you're …

more ...

The untapped goldmine of duplication

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. When you use great tools like Google Analytics, you can be sure that you're writing content that you know your audience will want to read. Google is getting smarter and smarter …

more ...

Make comment spam the main focus of your marketing tactics

Any rapid increase in traffic suggests suspicious or 'black-hat' methods, which can only serve to damage your business in the long-term. If you've been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it's time to buckle down and commit to a more methodical …

more ...


Winning tactics for SEO

Correct optimisation of the page also needs to be done for the search engine to understand the page content. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product …

more ...

Create a search marketing strategy based on blogs

If nobody has heard of your brand or company name (and it's not part of the important keyword phrases) put it at the end of the title tag. Monitor your KPIs to make sure the new website is performing well. A tool that is useful for keeping track of your …

more ...

Create content about landing pages

Find answers to all of your questions early. Mobile is becoming more popular every year. Many small-business owners often struggle with the concept of the Internet, web design, and SEO. Breadcrumbs are used to tell users where they are within a site.

Make sure your SEO checklist includes web portals …

more ...

Don't forget canonical URLs

Try to include short paragraphs of descriptive text for each link, which of course should contain your keywords. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while …

more ...

Don;t leave shady backlinks in place

Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Google's home page has not changed much over the years. When you enter a description for …

more ...

Facts about html that will make you think twice

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. The …

more ...

Increase TTL of DNS records

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you'll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Every piece of content …

more ...


Learn how to start with web crawlers

An SEO or growth hacker should never ignore the benefits of well-targeted paid search retargeting or paid social in the right situations. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. It is good to optimize …

more ...

Make a good use of onsite SEO

The Internet is all about trends - what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn't a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you'll make for your website, you'll …

more ...

NCSA Combined Format

So, you are tasked with increasing the visibility of an existing site. Don 't keyword stuff - write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Getting your business included in local resource lists is an indicator to Google about your authority …

more ...

Standardization or adaptation

Backlinks are clickable links that essentially hold the World Wide Web together in one piece. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web pages of your site to tell Google …

more ...

To get fast rankings, you need SEO

Paid ads are increasingly getting much more reach. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. A piece of content should be organic and genuinely helpful …

more ...

Use Meta Keywords To Rank Well On All Search Engines

A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. At the very least, it takes time to implement. Internal linking is one of the …

more ...

What your mum didn't tell you about indexed pages

In a small business, just one (or very few) individuals will be doing everything. And, so the reason why SEO can be hard is because you have to test things out yourself. Recent research regarding consumer-generated advertising reveals several trends. It also does not give you any insight into consumers' …

more ...

Actionable tips on duplication and Instagram

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. It occurs during any stage in the communication process. Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get …

more ...


Adjust strategies and tactics as needed

With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

more ...

Answered - your burning questions about anchor text

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. If you have the …

more ...