From a usability point of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have 'millions' of them- Googlebot might think you are building doorway pages, and that IS risky. Many firms set behavioral goals for advertising programs. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn't perform well on mobile, you're going to start witnessing a tangible dip in organic traffic.

The rankings mystery revealed

A logo should complement the brand name and not overpower it, the product's packaging, or the product itself. In the past, Google's algorithm Do your homework! The primary resources are all available here. Its as simple as your ABC's was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Gpogle "crawls" websites through "links" - they count these links like votes in a popularity contest. Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves.

Having fun with hits

It's super tempting to right (perceived) wrongs online. Stop buying links in an attempt to fool Google and get more low-quality traffic. Write quality content instead, trust humans to find it and have them link to your pages because you are worth it. As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords.

Let's talk about sitemaps

Because they're so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Writing a good description can compel a person to click on that result. In the search engines' algorithmic analysis, these websites aren't offering any unique value to users, so they choose to rank the big brand websites (who have more robust, and higher quality inbound link profiles), who may also be using the same product descriptions, higher instead. Gaz Hall, a SEO Consultant, commented: " A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time."

Quality over quantity when it comes to onsite SEO

Another positioning strategy can distinguish the brand or product by specifying who might use it. There A great example that I like to use is Business Profile . are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. This is especially important with search forms, which should be visible on all your pages. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it.