If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren't going to find any use in your site. Content that has been created with the best SEO practices will fly straight up Google's rankings and what's more, will help other pages to stay high in a Google search.- It's great getting to the first page of a Google search, but can you stay there? You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. To become a powerful marketing gorilla, fish where your fish are.

Write a keyword-rich introduction about scraping

SEM and SEO can be difficult topics to understand. Hreflang for example. Do your homework! The primary resources are all available here. Its as simple as your ABC's When creating a program to promote a desired brand image, the marketing team first evaluates its current image. How can you base your SEO if you are not aware of the playing field?

Adopt a monetisation first approach before putting efforts into keywords

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. Most web browsers support various versions of HTML or associated web-related protocols. 68 percent of all emails are now opened on a mobile device. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers.

On its own, content does nothing for your business

This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Make the content flow easily to keep people intrigued and reading. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "The terms spider, robot, bot, and crawler represent the same thing: automated programs designed to traverse the Internet with the goal of providing to their respective search engine the ability to index as many websites, and their associated web documents, as possible."

Part of your job as a SEO is to try things that have never been done before

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. On Have you ever dreamed about Beverley Websites for this? the other hand, open source software frequently has active user mailing lists. Social media was new and trying to establish itself. Google says it needs to detect an INTENT to manipulate Google to incur a penalty, and you should be OK if your intent is innocent, BUT it's easy to screw up and LOOK as if you are up to something fishy.