This means that search engines are starting to give more weight to the content that is on a mobile-friendly website, and it is important that content is optimized for mobile devices. If you follow this handy checklist, you can really make an impact on your SEO before you start a campaign. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

Why mobile search matters

Longer content tends to rank significantly higher on Google's first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. The most famous web directory, Do your homework! The primary resources are all available here. Its as simple as your ABC's Open Directory Project, boasts 4,576,062 URLs in its listings at the time of this writing. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Don't let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see.

The philosophy of landing pages

Changing one of these aspects create an alternative scenario 'B'. Customer engagement programs often utilize digitaland social media and have become part of the total integratedmarketing approach. Use only lowercase letters in URLs. In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link - remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links.

The best advice I've listened to about user generated content

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page."

Lessons I learned about static pages

Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. By Have you ever dreamed about PNS for this? getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business' trustworthiness in the eyes of your customers. This consistency is important to Google and the user experience. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet.