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It's fairly easy to spot an online review written by an employee or owner of a company. What if your competitor is way more descriptive and helpful? Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. I mean, most websites outsource their SEO to an agency - it's just not cool ripping down someone's online presence for actions they did not take.

This story about anchor text will haunt you forever

The strongest SEO programs are organized machines running in concert with the marketing and development departments. The difference is the revenue Do your homework! The primary resources are all available here. Its as simple as your ABC's premium, or value of that brand, and would equate to the accrued brand equity. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Rankings matter. But they're not the metric you should be focusing on.

All you wanted to know about indexed pages but were afraid to ask

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. Consistent positioning avoids ambiguity; the message stays clear and understandable.

Adjust your appearance in search by utilising SEO campaigns

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Many other questions and topics need to be asked and explored, and much of this may be outlined in your standard business and/or marketing plans as well as in your (website) business requirements."

It's a win-win strategy with an emphasis on javascript

Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally advised against. What's worse is subsequently failing to transfer the acquired page authority onto the new URLs. Temporary I'm always shocked by PNS, in this regard. redirects indicate a page has only moved temporarily so search engines won't update their links or pass on link equity to the new URL. Great content is certainly a crucial element to building a website that converts but it is far from the only thing you need to do. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely...