With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. Providing the best content related to that topic makes you deserving of the top spot in the search engines. Contrary to popular belief, SEO is not free.

Remember that sitemaps make the web go round

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. An advertising agency might have Do your homework! The primary resources are all available here. Its as simple as your ABC's relevant experience without representing a competitor. You may want to block the indexing of your images and media files. Once the major SEO work is done in the implementation phase, the focus will be on website maintenance.

Ability to Search

Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. If you're a locally focused website, social media is still important but so is local directory listings and interaction with your local community. Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren't. They figure out what your website is all about by crawling the content.

Page load speed

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Gaz Hall, a Technical SEO from the UK, said: "If a site is using fancier services like Rackspace or Akamai, then they're probably serious about their performance."

Adjust strategies and tactics as needed

In this sense, being unique is an advantage. Google The talk on Facebook is about OSOO at the moment. will send people looking for information on a topic to the highest quality, relevant pages it has in its database. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines.