Less is always better when it comes to organic links

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for …

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Ridiculous rules about rankings

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. At a bare minimum, include social sharing buttons on your content. The vast number of advertising and promotional outlets combined with a multitude of …

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How to reinvent authority sites without looking like an amateur

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. It's important to …

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Getting websites on search engines

The hardest hit sites were article directories and press release sites. Fortunately, the environment is not completely negative. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of …

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Things to avoid when dealing with inbound links

The right image sends a clear message about the unique nature of an organization and its products. So how do you determine your competition? What should you be looking for? Those sites which, simply, had the most keywords would rank on top. Does anyone know where I can find the …

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Analyse your existing reporting

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

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Let the world know you are creating fabulous content

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to …

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Actionable tips on quality and Facebook

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

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HTML Meta Directives

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

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A do-it-yourself guide to citations

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

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Does Bing really care about onsite SEO

SEO is partly about building appropriate content and partly about getting people to link to you. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Depending on your organization and your level of expertise, this could be …

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How to focus on rankings

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Keyword research is still useful for example but …

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Post Good Content

Hook readers with benefits, telling them what they'll find on your site, store, or page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in …

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The death of search engine spiders

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable - the site fills in the data automatically. User experience factors that improve mobile sites …

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How do you feel about authority sites now?

Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Submit an XML version of your sitemap through Google Webmaster Tools. Descriptions are a tagged part of your website code which describe the content on the page. Having one …

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What everyone ought to know about page rank

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It helps if you like to write. Longer posts (1,500 words +) also enable you to provide …

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Digital marketing is about communicating with your audience

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

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Clarification about stickiness

After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and …

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Content must be appropriate in length and appealing in structure

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. It takes time to research …

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Learn to do conversion rates like a pro

That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak ROI. Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning …

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Actionable tips on trust rank and Facebook

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Measure and monitor what is working and update your …

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Fun with mobile search for now

Make sure you design your web pages so Google is forced to read your on-page content first. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. When it comes to word count, you …

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Touch base with your backlink competitors

I've seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information. What's so important about hashtags in SEO? Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

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Types of site changes brought on by comment spam

If you command authority in your specific niche, Google will always see you as an important asset. Google is famously secretive about how it ranks local businesses. Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Many chat rooms …

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Keep Your Company's Online Content Creation Momentum Going

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

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Is the content ranking well for other keywords?

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around …

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