So you can have two images that look the same, but one has 1MB and the other has one fifth of a MB. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and maintaining it. How can a short url help promote …

For example, having a country-specific extension can obviously help you rank in that specific country, and having a .edu site can help you rank for educationally relevant searches. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal …

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Instagram is one of the strongest platforms for the promotion of a local brand. Why not get your organisation listed …

To solve this problem, you create two versions of your product page. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that …

By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. Have you seen these wonderful …

It's highly unlikely that this searcher is ready to spend money at your agency. When it comes to your site's load time, 83% of users expect your website to load in three seconds or less. Getting your organisation listed in a Free UK Business Directory can help to boost your …

Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer). It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Getting BT leased lines …

So, maybe it's a little sci-fi. You'll also need to consider creating a robots.txt file for your site, which is essentially an instruction manual that tells Google's web crawlers what to look at on your site. A simple search on Google for SEO Consultant will give you what you …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Experience …

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Make the Most Out of Your Content You put a lot of work and time into creating content. So, there's a landscape now in search marketing where you can …

It may be a long time before the majority of people switch to Bing, if they ever do. Also be careful not to stuff your content with keywords related to your business; as long as you're writing naturally for your target audience, Google will determine you to have a high …

If employed cleverly, forum and blog comments can be used to build high-quality links. Sweeping changes in terminology or social interest in the wearable-computing category will trickle down to wearables that are jewelry. If you find that your backlinks are mainly coming from a small pool of domains, look at …

Search engines have been taking action against the largest link networks. Subsequently, the market response from 'A' will be compared to that of 'B'. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar …

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. The power of SEO is the varying …

Why would a link building agency work with non-native speakers? Without a strong network of backlinks, your search rankings will tank and you'll miss out on tons of referral traffic that could come your way. This is one reason what SEO is SO important. I asked where I could find …

Google still relies on keywords to help it understand the subject matter of various pages and websites. There have been rumors that humans are the ones looking at the disavow requests. Kiting internet trends is one of the most exciting things search marketers do. If you're looking for antique wooden …

If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. Then, make sure your link points back to a relevant page-and …

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the …

You can make more time to do the things you love. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Many consumers think comparative ads are …

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Many times, both consumer and business-to-business segments are present. Whatever kind of content you're creating, whether it's a traditionally laid-out …

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for …

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. At a bare minimum, include social sharing buttons on your content. The vast number of advertising and promotional outlets combined with a multitude of …

Engagement is when users interact with your site, and clicking on links certainly qualifies. Webpages with content that is too long can also negatively affect you and your rankings. A good trick is to dig into your Google Analytics to see the top visited pages on your site. I could …

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. In fact, Twitter.com rejected hashtags at first. Once you know what you're going to say, it is …

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. It's important to …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. When possible, you can string together a handful of narrowed topics into a series. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it …

The hardest hit sites were article directories and press release sites. Fortunately, the environment is not completely negative. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of …

A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. This will ensure a greater cohesion between your business and its copy which promotes a sense of honesty towards the reader. Ads embedded in videos can be pre-roll (before the video starts), mid-roll …

The right image sends a clear message about the unique nature of an organization and its products. So how do you determine your competition? What should you be looking for? Those sites which, simply, had the most keywords would rank on top. Does anyone know where I can find the …

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

Maybe a little bit of content writing. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

SEO is partly about building appropriate content and partly about getting people to link to you. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Depending on your organization and your level of expertise, this could be …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. A corporation's brand image reflects the …

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Keyword research is still useful for example but …

Don't pretend to be someone else when you participate in a chat room or message board. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Audit your site using tools such as Google's PageSpeed Insights or Pingdom's speed test to …