Why change the marketing funnel on your website?

Make a bad recommendation and you're struck off their Christmas card list for good. Many providers are available, including Theplanet.com, Rackspace.com, and Hostway.com. Regular exercise that keeps you active, builds up muscle and strengthens the joints which in addition to prolotherapy usually helps to improve symptoms. Check …

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High advertisement ratio can be mitigated by using bounce rates

Companies can speed this process by registering with various search engines in order to have the site indexed and by paying a higher placement fee for top positions. Shows the status of your ownership verification, and a link to an area in which you can set up or modify verification …

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Be clear, truthful and accurate when it comes to widgets

Sites jump up and down in the search results for a period of a few days or even weeks, and then things settle down to more or less where they were before. There are a lot of tools we use to help us understand keywords and optimize our websites around …

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Repurpose old user generated content

It should be obvious that you need a blog if you're running an ongoing SEO campaign; as you'll see in some of the coming strategies, the optimization work of your blog posts feeds into a number of SEO angles. A strong image accurately portrays what the firm sells, even in …

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Establish your position regarding search queries

If you don't know what words and phrases people are using when they are searching, then you're at risk of guessing wrong. Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines …

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I bet you didn't know this about keyword density

For the record, I don't recommend using a subdomain for your blog; instead, host your blog in a subfolder of your domain, so it looks like this: example.com/blog. But if you aren't convinced by my word or the host of evidence you can find elsewhere on our SEO …

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Make search engine spiders your centre of attention

Since your content is evergreen, you will get more visitors to your site. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take a few hours, when it really takes a few weeks. This incorrect assumption creates frustration and the frustration creates …

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A measure of quality based on link building

The relevance of your source to your domain may also factor into the quality of your source, especially at lower levels of authority. Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. The purpose of a …

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Ready to start developing and building your library of evergreen content?

Purchase and visit histories do not provide complete information. The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search …

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Taboos about mobile search that you should know

Along with social metrics, offsite SEO accounts for 47 percent of your total propensity to rank-meaning if you ignore offsite SEO, you'll be sacrificing 47 percent of your search visibility potential (more on that later). A tool that can help you keep track of multiple social media accounts is called …

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The professional approach to link bait

The goal can be fact-checking, comparison shopping, filling downtime, or any other activity achievable–and sometimes unachievable–online. That said, there are many different possible issues to address, so I'm splitting them into two main groups: high-level and ground-level issues. However you access the internet now, you may want to …

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Succeeding in SEO means paying attention to bounce rates

If you are focused on a local market, it is also important to get connected with local businesses and organizations. If you don't wire for cable at the beginning, for example, you can still circle back and add this feature after the home has been built. Imagine waking up on …

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The evolution of social media in SEO

So you can have two images that look the same, but one has 1MB and the other has one fifth of a MB. Humor has proven to be one of the best techniques for cutting through clutter, by getting attention and maintaining it. How can a short url help promote …

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Is SEO campaigns an essential ingredient for any web site?

For example, having a country-specific extension can obviously help you rank in that specific country, and having a .edu site can help you rank for educationally relevant searches. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal …

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Unlocking the mystery of indexed pages

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Instagram is one of the strongest platforms for the promotion of a local brand. Why not get your organisation listed …

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Clear and unbiased facts about search queries

To solve this problem, you create two versions of your product page. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that …

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Which Search Engines use web 2.0 to determine indexing?

By now, you realize that online marketing requires more than getting listed in search engines and waiting for the money to roll in. Google relies on user metrics, whereby it evaluates the traffic going to your website and the way that users use the links. Have you seen these wonderful …

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Understanding content

Add a video for people who prefer that format vs. text only (this has the added benefit of potentially keep visitors on your site longer). It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Getting BT leased lines …

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What you should have asked your teachers about site submissions

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Experience …

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Go-All In With Video (Or Get Left Behind)

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Make the Most Out of Your Content You put a lot of work and time into creating content. So, there's a landscape now in search marketing where you can …

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How does Google algorithms improve search rankings?

It may be a long time before the majority of people switch to Bing, if they ever do. Also be careful not to stuff your content with keywords related to your business; as long as you're writing naturally for your target audience, Google will determine you to have a high …

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Focus on ROI Instead of stickiness

Search engines have been taking action against the largest link networks. Subsequently, the market response from 'A' will be compared to that of 'B'. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar …

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