Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to …

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

Maybe a little bit of content writing. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL …

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

SEO is partly about building appropriate content and partly about getting people to link to you. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Depending on your organization and your level of expertise, this could be …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The benefits of having a SEO friendly website are vast, a huge advantage is the building of brand awareness. A corporation's brand image reflects the …

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Keyword research is still useful for example but …

Don't pretend to be someone else when you participate in a chat room or message board. When you understand the basics of search engine optimization you can use slight modifications to optimize virtually anything online. Audit your site using tools such as Google's PageSpeed Insights or Pingdom's speed test to …

Hook readers with benefits, telling them what they'll find on your site, store, or page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in …

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable - the site fills in the data automatically. User experience factors that improve mobile sites …

Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Submit an XML version of your sitemap through Google Webmaster Tools. Descriptions are a tagged part of your website code which describe the content on the page. Having one …

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Google and other search engines also use the text of the URL of the page to determine the content of the web page …

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! Brand recognition requires an emphasis on the visual presentation of the product and/ or logo. Effective marketing demands it. Does anyone know where I …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It helps if you like to write. Longer posts (1,500 words +) also enable you to provide …

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

When producing content for your website and webpages, focus your effort on original, engaging content. This is no longer the case. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a …

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Generating leads becomes the primary goal. Each listing on the …

After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and …

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. It takes time to research …

That's why you need a professional SEO company to ensure that you don't fall into copywriting bad habits and start to take the easy route to a weak ROI. Use short words, short sentences, short paragraphs, and short pages, always placing the most important words and information near the beginning …

Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. That takes time. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and …

By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Data analysis works in concert with the creative elements to aid the practitioner in navigating the decision-making process. Measure and monitor what is working and update your …

Make sure you design your web pages so Google is forced to read your on-page content first. Retailers seek to maintain channel power by controlling shelf space and purchasedata that allows them to determine which products and brands are placed on store shelves. When it comes to word count, you …

I've seen businesses delighted by the fact that their income derives from happy customers, but care must be given to finding that information. What's so important about hashtags in SEO? Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating …

Consumers often seek the opinionsof friends and relatives concerning products. The difference between behavioral targeting and remarketing is with remarketing ads are sent to individuals from a brand whose website was visited. After Google's Exact Match Domain update, the importance of having the exact keyword in your domain name is …

If you command authority in your specific niche, Google will always see you as an important asset. Google is famously secretive about how it ranks local businesses. Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Many chat rooms …

Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic …

Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your …

Derived demand, which creates many business needs, is based on, linked to, or generated by the production and sale of some other good or service. There are plenty of examples where a teen starts a hashtag at 9:35 pm in Philadelphia and within thirty minutes, twenty thousand people around …

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Rather, businesses should focus on using keywords in a …

One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make at different times during the course of a day. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something …

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. You should never create a post that is smaller than 450 …

He operated as an outlaw, yet wearing black probably made him seem cooler to the audience - an unexpected hero who fought for regular people. Location-based advertising, or geo-targeting, involves reaching customers where they are located by contacting their mobile communication devices. You should track the traffic, engagement, conversion rates and …

The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. SEO is Search Engine Optimization. Search engines see millions of searches a day, and over a period of years, these data can be very valuable …

This depends on the one hand, on the naturally limited performance of the crawler in question and on the other hand, the rapid growth of the Internet. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why …

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. This isn't the case, however. For this reason, satisfying user interest should always be a priority throughout …

Responsive or not, the experiences should be crisp for each user on every platform. All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. So, 3 to 5 years ago you could get a job, an …

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. Mobile has changed our …