What you should have asked your teachers about site submissions

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Experience …

more ...

Go-All In With Video (Or Get Left Behind)

These algorithms are Google's secret sauce, and they determine which pages will be displayed for a particular query (i.e. "ranking"). Make the Most Out of Your Content You put a lot of work and time into creating content. So, there's a landscape now in search marketing where you can …

more ...

How does Google algorithms improve search rankings?

It may be a long time before the majority of people switch to Bing, if they ever do. Also be careful not to stuff your content with keywords related to your business; as long as you're writing naturally for your target audience, Google will determine you to have a high …

more ...


Focus on ROI Instead of stickiness

Search engines have been taking action against the largest link networks. Subsequently, the market response from 'A' will be compared to that of 'B'. Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar …

more ...

My thoughts on googlebot crawlers

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. The power of SEO is the varying …

more ...



How can I optimise web crawlers across a Website?

If I'm your SEO, then I'm going to consider anything that builds my relevance, territory, and magnification of signals. This step is extremely important so we'll take a deeper dive on the most effective way to research your competition. Then, make sure your link points back to a relevant page-and …

more ...

Take care when dealing with metrics

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You should try to get the main idea of the paragraph through in the first sentence and spend the rest of the paragraph simply expanding, discussing or refuting the …

more ...

Fascinating splogs tactics that can help your business grow

You can make more time to do the things you love. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Many consumers think comparative ads are …

more ...


Ensure more convenience for users by using site submissions

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Many times, both consumer and business-to-business segments are present. Whatever kind of content you're creating, whether it's a traditionally laid-out …

more ...

Less is always better when it comes to organic links

In my experience optimizing PPC campaigns, there are many SEO factors that can help us improve the campaigns Quality Score and increase our ROI. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that's generally in the ballpark for …

more ...

Ridiculous rules about rankings

It will be interesting to watch how this situation develops in the coming months and years, as currently Baidu is eating away at Google's market share. At a bare minimum, include social sharing buttons on your content. The vast number of advertising and promotional outlets combined with a multitude of …

more ...



How to reinvent authority sites without looking like an amateur

Setting the value of the rel attribute of a link to nofollow will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel=nofollow inside of the link's anchor tag. It's important to …

more ...


Getting websites on search engines

The hardest hit sites were article directories and press release sites. Fortunately, the environment is not completely negative. Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it's extremely important to operate within their guidelines lest your site gets penalized and you lose all of …

more ...


Things to avoid when dealing with inbound links

The right image sends a clear message about the unique nature of an organization and its products. So how do you determine your competition? What should you be looking for? Those sites which, simply, had the most keywords would rank on top. Does anyone know where I can find the …

more ...

Analyse your existing reporting

Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Writers are either trained in traditional discipline or the digital discipline. The average cost of acquiring a new customer approximately equals the profit derived from an average customer's purchases …

more ...

Let the world know you are creating fabulous content

In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. Any LinkedIn user can follow a company that has set up a Company Page to receive and interact with updates on their home page, which allows you a chance to …

more ...

Actionable tips on quality and Facebook

SEO works by a search engine, such as Google, sending out software called 'bots' that are designed to travel the World Wide Web that look for websites that match the criteria that has been programmed into them. This process is called 'crawling' and once the bot returns, it relays the …

more ...


HTML Meta Directives

Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords …

more ...

A do-it-yourself guide to citations

The reason you want natural, helpful, informative links is that you don't want to have to constantly replace links ignored by the search engines and you don't want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. As of now, less than 50 percent of websites use …

more ...

Does Bing really care about onsite SEO

SEO is partly about building appropriate content and partly about getting people to link to you. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Depending on your organization and your level of expertise, this could be …

more ...


How to focus on rankings

Aside from dashboards, it's good to go into any analytics tool with a rough idea of what you want to learn or prove. Special interest and hobby sites vary widely and include sites that focus on a sport, hobby, or other activities. Keyword research is still useful for example but …

more ...


Post Good Content

Hook readers with benefits, telling them what they'll find on your site, store, or page. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in …

more ...

The death of search engine spiders

Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable - the site fills in the data automatically. User experience factors that improve mobile sites …

more ...

How do you feel about authority sites now?

Domain transfers can take several days and require the domain owner to go through the approval process of transferring your domain. Submit an XML version of your sitemap through Google Webmaster Tools. Descriptions are a tagged part of your website code which describe the content on the page. Having one …

more ...



What everyone ought to know about page rank

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It helps if you like to write. Longer posts (1,500 words +) also enable you to provide …

more ...

Digital marketing is about communicating with your audience

A major consideration when creating internal backlinks is how you link different assets together. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large …

more ...